Branding Versus Headshot Sessions


Branding and Headshot sessions are about creating your message and connecting with your desired audience. Both are necessary and complementary. Headshots and Branding go together like peanut butter and jelly, and I provides both types of sessions for your business and personal brand.

Headshot Sessions

A headshot serves the purpose of establishing an instant connection with your audience. It involves a close-up focus on your eyes and microexpressions, conveying confidence, approachability, and readiness for business. To maintain this focus on your face and eyes, we recommend keeping accessories like jewelry, hats, and headbands to a minimum, along with using minimal natural makeup for an authentic look. The background is kept simple and clean, typically in white or gray, although subtle colors can add a personalized touch to align with your brand.

While many people think they only need a single headshot, in reality, most individuals require more than one. Consider how you intend to use your headshots. Your LinkedIn profile may require a professional headshot, but your other social profiles might benefit from a different, moodier, or more jovial image. Additionally, you may be targeting various client segments, each demanding a different expression, feel, or look. Even with a simple and clean headshot, changes in clothing, backgrounds, lighting, and expressions can provide you with a wide range of options to suit your needs. For example, actors typically need at least two headshots – one for commercial roles and another for dramatic roles – but they may require more to showcase their versatility. You can find out more about Individual Headshot Sessions and Pricing here, and Group Headshots Sessions here.

Branding Sessions

Headshot Sessions help you connect with your audience, while Branding Sessions showcase your business or personality. Branding Sessions encompass a wide range of photography subjects, including headshots, group shots, business interiors, products, and lifestyle images of your employees or yourself in action. These sessions can also include videos like testimonials or behind-the-scenes content for social media. Branding Sessions go deep into your company’s message and character and are longer than headshot sessions. They involve a planning call to discuss objectives, clothing, location, and participants. One session is often insufficient to cover all aspects of your branding, which is why we offer subscription plans that encompass various types of branding sessions. These plans aim to build a dynamic branding image library that evolves with your business. To learn more about Branding Sessions, click here.

In a nutshell, Headshot Sessions are about connecting you with your audience, and Branding Sessions are about sharing your business or personality with your audience.

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